Reactivation Field Guide

For Andy, Jewel, and Vivian. Pin this. Reference it every call.

Recruiter School has ~3,000 warm contacts who already raised their hand once. Your job is to bring them back. The math is on your side, they were already interested. We just need to reach out before they fully forget.

How to use this doc

Open the contact in iClosed / GHL
Check their bucket (B1 / B2 / B3 / B4), see the table below
Jump to the matching section in this doc
Run the play (live opener → engage → next step, OR call → VM drop → SMS sequence)
Log it within 2 hours

The 4 buckets at a glance

Bucket	Who they are	Days warm	Your posture
B1	Paid the deposit for Strategy, then no-showed or ghosted during the wait	≤14 days since deposit	Urgency + "your spot is still here"
B2	Set the Strategy, didn't show, no deposit	≤10 days since missed Strategy	Commitment + "let's do a 10-min triage first"
B3	Booked Discovery, didn't show	≤7 days since missed Discovery	Clean reset + value frame
B4	Opted in, never booked anything	≤72 hrs from opt-in	Proof + curiosity, low-pressure

Work the queue B1 → B2 → B3 → B4. B1 is fastest cash. Don't skip down to B4 just because it feels easier, the math says B1 connects close at 3-5x the rate of B4. Past the warm window? Roll them into monthly nurture, don't waste a call.

Bucket 1 · Highest Priority

B1, Deposited-and-Ghosted

Posture: Urgency-led. They paid money to lock a Strategy and then didn't show. Their motivation was real, the wait killed it. Reignite it without making them feel guilty.

Cadence (72-hour sprint, then taper)

D0Call → SMS (immediately) → Voicemail if no pickup → Email recap

D1Call + SMS + Email

D2Call + SMS + Email

D4Final call + SMS

D5+If no engagement → mark dormant, roll to monthly nurture

Live Call Opener

Hey, it's [Name] from Recruiter School. Quick heads up so you're not wondering who this is. You left the deposit to lock a Strategy with Preston, then we missed each other. I'm just making sure the thing that made you move that fast is still in play. Did the timing or money snag you mentioned clear up, or is that the piece still holding you back?

If they engage (next 60 seconds)

Totally get it. Here's what I can do right now so you don't lose momentum. I've got a priority slot I can slide you into today, or a quick 10-minute triage with Preston to button this up and reserve your full Strategy. If today is tight, I'll send a short Loom from him that walks your exact next two steps so you're not starting from zero on the call. Which is smarter for you: jump on a same-day spot, or lock the triage and I'll text the Loom so you can prep?

Voicemail (15-20 sec)

Hey, it's [Name] from Recruiter School calling. You dropped the deposit to lock your Strategy and then we missed each other. No pressure, just making sure the reason you moved fast is still live. I'll text you in a sec so you have my number. Reply 'ready' if you want the priority slot today.

SMS Sequence

Text 1 (same day as the dial)

Hey, it's [Name] from Recruiter School. You left the deposit to lock Strategy, then we missed you. Still game to push this forward? I can grab a sooner spot if today works.

Text 2 (day 2 if no reply)

Quick nudge, do you want the priority slot or a 10-min triage to keep momentum? If cash timing was the holdup, tell me what date you're good and I'll align it.

Text 3 (day 4-5 breakup)

I'll close your file if I don't hear back. Want me to hold a spot this week or send Preston's 2-min Loom so you're prepped? Reply "hold" or "Loom."

Bridge to Next Step (when call goes well)

Direct to Strategy, no re-do Discovery needed. They already qualified.

Cool, you're still in. I'm putting you with Preston tomorrow at 2 or 4. Which do you want? I'll text the prep right after so you're dialed.

Deposit Question Handling

If they ask "what about my deposit?":

Your deposit's intact. It's holding your priority spot. We'll keep it attached to your file and apply it as planned. Don't worry about that part, Preston handles it on the call.

If they push on refund or terms:

I can't make commitments on policy. Your deposit's on your file and we apply it as planned when you meet with Preston.

Don't get weird about the deposit. Acknowledge it, move on.

Bucket 2

B2, No-Showed Strategy (No Deposit)

Posture: Commitment-led with a light concession. They were close to ready, life got in the way, no money down means low sunk cost. Offer a smaller next step (10-min triage) to re-earn the commitment.

Cadence (72-hour hammer, lighter than B1)

D0Triple touch (call + SMS + VM)

D1Call + SMS + Email

D2Call + SMS

D4Final call or text

D5+Dead → monthly check for 60 days → archive

Live Call Opener

Hey, it's [Name] from Recruiter School. Not a sales ambush, super quick context. We had you locked for a Strategy with Preston and then we missed each other. I just want to sanity-check the blocker. Was it schedule chaos, or did the original concern, usually cash timing or certainty, pop back up?

If they engage

All good. When life hits, we keep it simple. I can give you a shorter 'priority reschedule' window so you're not waiting days, or we do a 10-minute huddle to confirm fit and slide you into Preston's first opening. If money timing is the only issue, we can mark your file for a priority path so your spot is protected. You want me to grab you a same-day or next-day window now, or do the 10-minute huddle first?

Voicemail

Hey, it's [Name] from Recruiter School. We had you set for a Strategy and didn't connect. Quick gut-check, was it timing or confidence? I'll text you right now so you've got my number. Shoot back 'reschedule' if you want a sooner window.

SMS Sequence

Text 1

Hey, it's [Name] from Recruiter School. We had you set for Strategy and missed you. Was it timing or confidence? I can get you a sooner window if you still want it.

Text 2

I can slide you into a next-day slot or do a 10-min huddle first so you're not waiting 4-5 days. Which helps more, "resched" or "huddle"?

Text 3

Closing the loop on my side. If you want back in, reply "back" and I'll prioritize the earliest opening.

Bridge to Next Step

Hot prospect → direct to Strategy

Sounds like the timing hiccup is fixed. Let's not wait again. I can lock you with Preston tomorrow at 11 or 1. Which one should I grab?

Wobbly prospect → 10-min triage with you first

Let's do a fast 10-minute triage with me at 3, then I'll drop you onto Preston's calendar for tomorrow right after. Good?

Bucket 3

B3, No-Showed Discovery

Posture: Clean reset + value frame. They were curious enough to book Discovery but flaked. Maybe bad timing, maybe not actually ready. Don't assume, re-qualify.

Cadence (5-day reset)

D0Call + SMS

D1Call + Email

D3Call + SMS

D5Breakup text

D30+If no reply, recycle to monthly sweep, treat as net-new after 30 days

Live Call Opener

Hey, it's [Name] from Recruiter School. You raised your hand to talk through Recruiter School, then we didn't connect. I'll keep this tight. Was it just bad timing on that day, or did you realize the main concern, time, cash, or 'is this the right model', wasn't solved yet?

If they engage

Fair. Here's the clean reset. Give me two minutes to confirm where you're at on hiring niche, current pipeline, and the revenue target you want in the next 60 days. If it's a fit, I'll drop you straight onto a Discovery time that won't waste you, and I'll text a 90-second video that shows exactly what you'll see so there's zero mystery. Quick check: where are you stuck right now, client flow, candidate flow, or offer mechanics?

Voicemail

Hey, it's [Name] from Recruiter School. You booked a Discovery and we missed you. All good, was that just bad timing or did something specific stall it? I'll text you in a second. Reply 'quick call' if you want a fast two-minute reset.

SMS Sequence

Text 1

Hey, it's [Name] from Recruiter School. You booked Discovery and we missed you. Bad timing or did something specific stall it, time, budget, or fit?

Text 2

Happy to reset clean. I can grab you a short window today or tomorrow and text a 90-sec prep so there's no mystery. Want me to hold a spot?

Text 3

All good to pause. If you want the 2-min breakdown and a low-friction time, reply "details" and I'll send it.

Bridge to Next Step

Back through Discovery first, don't skip to Strategy. They need re-qualification.

Let's reset clean. I've got a Discovery window at 4:30 or 6:00 today. We'll button the plan, then I'll move you to Preston without the long wait. Which works?

Bucket 4 · Net-New Frame

B4, Partial Opt-Ins

Posture: Proof + curiosity, low-pressure. They opted in, never booked. Could be tire-kicking, could be unconvinced. Don't assume warm, earn the engagement.

Cadence (3-day micro-sequence)

D0SMS + Email

D1Call + SMS

D3Final SMS

AfterPush to automated nurture, only re-touch when new asset drops

Live Call Opener

Hey, it's [Name] from Recruiter School. You hit our page, grabbed the info, and didn't book a call, no worries. I'm just making sure we didn't miss the real reason you looked. Was it curiosity that fizzled, or was there a concrete blocker like timing or budget that made you pause?

If they engage

Got it. If you're still vetting, let me make this useful. Tell me your current monthly placements and the target you actually want in 60 days. If we can't show a path to day-0 revenue with our Splits angle or a week-by-week plan inside Flynt, we won't book you. If it does map, I'll send you a 2-minute breakdown and hold a Discovery spot so you're not chasing calendars. Where are you now and what's the number you need to hit?

Voicemail

Hey, it's [Name] from Recruiter School. You grabbed the info but didn't book, totally fine. Curious if it was timing, budget, or just kicking tires. I'll text you in a moment so you have my number. Reply 'details' if you want the short breakdown and a low-friction spot.

SMS Sequence

Text 1

Hey, it's [Name] from Recruiter School. You grabbed the info but didn't book. Were you just browsing or was there a real target you're trying to hit in 60 days?

Text 2

If it helps, I can send a 2-min preview of what we'd cover and hold a quick Discovery so you're not chasing calendars. Want the preview?

Text 3

I'll stop bugging you. If timing gets better, reply "map" and I'll send a short plan and a fast slot.

Bridge to Next Step

Through Discovery, net-new prospect frame.

Makes sense you wanted to peek first. Let's do a tight Discovery so we can map your 60-day target. I've got today at 5:15 or tomorrow at 10:30. Which do you prefer?

Objection Handlers: The 10

When you hear these on any call, here's the response. They're not verdicts, they're stalls, your job is to clarify the real blocker and install a next action.

"I changed my mind"

Real meaning: loss of emotional peak, fear of commitment, saving face.

Totally fair. When we spoke, you were trying to fix [X] by [Y date]. Is that still real, or did the target move? If [X] by [Y] still matters, let's lock a 10-minute triage today and make sure the plan still fits. If not, I'll close your file cleanly.

"I went with someone else"

Real meaning: status preservation, post-purchase rationalization.

Nice, good on you for moving. For my own notes, what problem are they owning first 30 days? If anything slips, I'm happy to be your second opinion and plug gaps without stepping on toes. Want me to send a 2-minute Loom on how we de-risk the first win so you can compare apples to apples?

"I can't afford it right now"

Real meaning: uncertainty masked as cash; timing anxiety.

Got it. When do funds actually free up? If it's a real date, we'll align the plan to that and hold prep so you're not losing weeks. If the date keeps moving, money isn't the blocker, confidence is. Which is it for you right now?

"I'm too busy this season"

Real meaning: bandwidth fear, unclear effort model.

Makes sense. We built this to ship the first win in under two hours a week. If I showed you the 7-day setup that runs while you stay slammed, is that worth a 10-minute pass, or do you want me to park this till a real opening on your calendar?

"I'll think about it again later"

Real meaning: low clarity, low urgency, polite no.

All good. What's "later" in your world, after payroll hits or after current reqs close? If I send a 2-minute brief and a one-page checklist, can you give me a yes or no by Friday at 3? If not, I'll assume it's a no for now.

"I didn't get value from the free stuff so I bailed"

Real meaning: mismatched expectations; skepticism that paid is different.

Fair take. What were you hunting for that wasn't there, mechanics, examples, or accountability? The free is overview. Paid is the exact templates, review, and hand-holding that produce [X result] in [Y time]. If I send you one redlined example of your niche so you can see the difference, would that be useful?

"I forgot I even did this"

Real meaning: low salience, no emotional anchor.

Happens. You opted in the week you said [client flow / candidate flow / pipeline] dipped and you were exploring Splits for day-0 revenue. Still true or solved? If still true, I'll hold a 15-minute spot and text a 90-second prep so you're not going in blind.

"I don't remember talking to anyone there"

Real meaning: zero relationship equity; low trust.

No problem. You spoke with my teammate about hitting [X] by [Y] and penciled a Strategy with Preston. If it's easier, we'll reset fresh. Two minutes now to confirm where you're stuck, then I'll send a short video from Preston on next steps. Sound good?

"Can you just send me info?"

Real meaning: control the pace; avoid commitment.

Absolutely. What's more useful, how Splits drives day-0 revenue, or the week-by-week Flynt plan? Tell me your niche and target for the next 60 days and I'll send the right 2-minute brief, not a brochure.

"Call me back in [N] months"

Real meaning: polite deferral; no urgency; uncertain fit.

Can do. I'll note [N] months. Before I disappear, if [X] happens sooner, cash frees up, a req falls through, or you need pipeline, do you want me to shoot you the 2-minute plan so you're not starting cold? If yes, what's the best channel to drop it on?

After Every Call: What to Log

Log within 2 hours of the call ending. Otherwise the Discovery bonus doesn't count.

In iClosed

Call type (Discovery, reactivation outreach, etc.)
Outcome code (qualified / not_qualified / no_pickup / VM / wrong_number / cancelled)
Duration
One-line note: what they said about their blocker
If you set a follow-up: date + time + channel

SendBlue logs dials/texts automatically, no need to manually log those.

When in Doubt

Escalate to Preston or David when:

Prospect explicitly asks for Preston by name and won't engage with you
Prospect references something only Preston would know (private DM, past coaching, etc.)
High-value prospect (named brand, executive title, $20K+ income on intake) where you're stuck
Anything that smells like legal / refund / public-record concern, stop, escalate immediately

Common mistakes to stop

"When works for you?" → loses control. Always offer two specific slots.
Reading scripts robotically → real-person tone wins. Use scripts as scaffolding, not chains.
Vague "how are things?" qualifying → ask the specific question by sentence 4.
Long intros (over 15 seconds) → you'll get hung up on.
Pitching before they engage → first goal is "are they still warm?", second is "what's the real blocker?" Pitch only AFTER both are answered.
Skipping the recap text after a missed call → that single text drives a huge percentage of next-day connects.
Booking Strategy calls 4+ days out when Preston has sooner, pushback corrected same day.

Tooling Rules

All dials through SendBlue. Caller ID shows Preston's name → drives connect rate up 2-3x.
All SMS through SendBlue. Your name as sender, Preston's brand woven in.
Drop voicemail every time, VM is what pushes them to text back.
Send a recap text immediately after every missed call, name + micro-ask.

Quick Reference Card

Print this. Tape it to your monitor.

Bucket → Open → Bridge → Cadence

Bucket	Open with	Bridge to	Cadence
B1	"Deposited, missed each other. Is the [timing/money] piece still the blocker?"	Direct to Strategy	72-hr sprint, 4 touches
B2	"Set Strategy, missed it. Schedule chaos or original concern?"	10-min triage → Strategy	72-hr hammer, lighter
B3	"Booked Discovery, missed it. Bad timing or [time/cash/fit] not solved?"	Back through Discovery	5-day reset
B4	"Grabbed info, didn't book. Curiosity fizzled or real blocker?"	Through Discovery	3-day micro

Always:

Caller ID = Preston via SendBlue
Two specific slots, never "when works"
Recap text after every missed call
Log within 2 hours

Questions about a call you just had? Drop in the team Slack. Don't guess in the moment, escalate fast.